Ministries and nonprofits MUST connect to people. Often connection is the difference between having enough to carry on or giving up. More and more people are connecting via the Internet. One of the key tools to help us stay connected to our stake holders is eNewsletters. But if you are like me most eNewsletters do not get read. So, how do you write an eNewsletter that people will actually read? Fortunately smarter people than me have been working on this challenge. Here is one site that gives you the information in ten easy steps:
10 Surprisingly Easy and Startlingly Effective Ways to Improve Your Nonprofit E-Newsletter .
If you are in the process of developing your eNewsletter strategy this is a good place to begin!